“Well, first of all we’d like to say that what you are about to hear fits with the current social context. Let’s be honest, today we are all thinking about our own futures.” Gael Garcia Bernal – No (2012)

About The Fatsmeagol Collective

The Fatsmeagol Collective is a democratic organization of like minded and highly talented polymaths. We are all in-fact Owner-employees and are breaking out of The Agentic State. The collective is based on the Pareto Principle - the 80/20 rule. A Socio-Political statement in the form of better organizational governance. There is an increasing shift in focus, away from the centralization of wealth to the redistribution of it. A growing number of us no longer care about being the next Donald Trump, Deepinder Goyal or Mukesh Ambani. But rather focus on doing amazing work with awesome people. This is why The Fatsmeagol Collective exists - we are a necessary outcome of a shift in consciousness. A democratic collective of polymaths with no centralized concentration of wealth. Every employee is an owner with shares in the organization and has an equal vote in how the collective manages its finances. Today we live in a convergence economy - the time for polymaths to rule.

What are we upto?

Digital-First Talent Management

India's largest and longest running Digital-First Talent managers, we have worked with 75+ brands on over 160+ campaigns. Our world is driven by likes, comments and follows. Today we measure success by these metrics. We only manage prominent influencers who are dedicated and determined to be professional and accountable while creating quality content. Click here to see who we work with.

The Upside Story

Awestriking digital solutions for our partners and clients. Born and raised in the digital realm, our collective's polymaths speak fluently in hashtags and keywords. We aim to build meaningful digital interactions by bringing exciting experimental projects to life.

Monkey Collective Video Production

Killer team of video extremists that are capable of breathing life into any story. No matter if the idea first popped into someone's mind while they were at the toilet seat. Actually we believe that's where they best ideas come from.

Just Cause Marketing

Just Cause is our specialized NGO and Cause Marketing wing. Our team of killer polymaths is constantly working on innovative and guerilla techniques to help alleviate our social atmosphere. From organizing The First Ever Digital Climate March to changing the conversation around Sexual Abuse.

Who are we?

Rayyan Shaikh

Rayyan Shaikh

CEO - Tribe Chief

A True Polymath:  Writer, Public Speaker, Digital Ad-man, Client Servicing specialist,  Social Media Expert, Natural Project manager, Web Developer and Video Editor. A monkey driven by processes and organized work, a strategist who is a magician data analyst & heads our Human Beings dept.
Worked at 
Ogilvy One, Dubai and The Glitch Digital Marketing Agency, Mumbai among other places. Worked with brands like IBM, RSA Insurance, Fanta, BMW, Magnum, Marico, Lakme and Volvo.

Ishita Shelat

Ishita Shelat

Chief Amazement Officer

Born strategist, creative genius – a true people’s person. This one always has a smile on her face. She has worked in a bank, did media planning for a fundraiser, worked at Lintas, WAT Social Media agency and was a Senior Brand Manager at The Glitch Digital Marketing Agency.  Worked with brands like Ponds, Lux, Ferrero Rocher, Vaseline, Hyatt, Palladium and Magnum Ice Cream among others. Besides this she rides scooters, cycles and is the driving force behind the popular platform StopCommotion.

Aakanksha Bhattacharyya

Aakanksha Bhattacharyya

Director Of Storytelling

The creative polymath, Aakanksha strategises, visualises, designs, executes and writes. Oh boy, does she write! With a rich history covering Leo Burnett, Lowe Lintas, DigitasLBi, The Glitch and others we can’t even mention due to character limits, she has worked on scripts, TVCs, print, radio, outdoor and digital for clients as diverse as World Bank, Tic Tac, Carlsberg, Flipkart, Nissan, Lakme and Enzen. Today she is a versatile, spunky, crazy, umbrella-toting idea generator who loves working on Social Causes above all else.

Sakshi Kadam

Sakshi Kadam

Junior Catalyst

After completing a Bachelors in Commerce, this smiling “witness” is currently pursuing an M. A. in Journalism and Mass Comm. whilst working full time with us. She has worked with brands like Wrangler, JCB and Fujifilm on Influencer marketing campaigns. Besides working closely with top Fashion bloggers she also creates social media collateral for our clients. When she isn’t studying or kicking ass on campaigns she loves playing with cats and listening to One Direction.

What have we been upto?

We have worked with

"More often now, people don’t get to see the whole situation, but only some small part of it. There is a division of labour and people carry out small, narrow specialized jobs. And we can’t act without some sort of direction from one higher. I call this The Agentic State; the individual yields to authority and in doing so, becomes alienated from his own actions." - Stanley Milgram

Fatsmeagol Blog And News

#AskedForIt | Flipping the conversation on abuse

Every instance of rape, eve teasing and sexual harassment inevitably raises a furore over the victim’s choice of clothes and her lifestyle, coupled with…

Partnering with The Lil Flea!

The Lil Flea was every bit the snazzy, quirky, offbeat and fun amalgamation that I had envisaged. People loitering around dressed to the nines, in their glamorous, glitzy best amidst flamboyant stalls selling an eclectic mix of clothes, jewellery, home décor and dream catchers, coupled with the soft strains of the bands mellowing in the background offered the best possible […]

Fatsmeagol X India’s First Fashion Blogger Awards

“This is a much needed and a great initiative and who else but Palladium to Spearhead it. Truly happy to be a part of the Grand Jury and we hope Spotlight grows into an award that bloggers always aspire to achieve.” Ritu Kumar, Fashion Designer.  

Tribe Chief at the YourStory StartUp Meetup.

“This is the age of the polymaths. We live in the digital renaissance, where truly autonomous individuals who can’t decide one thing to do, and who you don’t need to supervise, exist,” said Rayyan

Elyseah At The Fatsmeagol Collective

As you all know I love working on shoots or projects where I am able to tell a story, a story worth telling and to be able to tell it creatively. Rayyan, the Tribe Chief of Fatsmeagol Collective and me, had been gesticulating the idea of having someone shoot at the office while it’s under renovation.

7 Social Media Trends to Watch Out For 2017

Since its inception, social media has been throwing unprecedented surprises and is growing at a pace that is unmatched in any industry. Here’s a by-invite post by Isheta Shelat who is the head of the digital wing of The Fatsmeagol Collective. These trends below are on her watch list.

Some more...